But orange juice and sports drinks have nutritional benefits that a drink maker can market. A mid-calorie soda is a tougher sell because it provides only empty calories. So health-conscious drinkers usually go after diet soda instead.
Sales in the $74 billon soft drink industry have been fizzling out, with volume falling to 9.4 billion cases in 2010, down from slightly over 10 billion cases in 2005,
Pepsi’s mid-calorie soda aims to win back drinkers.